https://suetrancreative.com Sue Tran Fri, 17 Jul 2020 21:09:19 +0000 https://suetrancreative.com en https://suetrancreative.com/adidas-x-iFundWomen-2020 Wed, 15 Jul 2020 16:49:54 +0000 Sue Tran https://suetrancreative.com/adidas-x-iFundWomen-2020 adidas IWDINTERNATIONAL WOMENS DAY 2020 &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; OBJECTIVE &nbsp; Even though women are the fastest growing and most successful group of innovators, their ideas are held back by unequal, insufficient funding. For International Women’s Day 2020, adidas moved beyond empowerment and into tangible action for women. They will be creating change by supporting and investing directly in women who reimagine sport throughout the industry. adidas tasked Refinery29 to amplify these stories, while calling out to donate to the crowdsourcing campaign on iFundWomen. &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; CONCEPT&nbsp; International Women's Day is a celebration where we remember what women all over the world have done, but it’s also a reminder that we've still got a long way to go. &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; We believe reimagining sports aren’t only tied to the field - here are the Women of Note who are not only creating their own path, but bettering the journey for all women in sports. &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; WORK &nbsp;This 5-part video series will introduce these women, capturing them in their own cities and see what has influenced their need to take action and create a better future for women in sports. A content hub was created to collect all these stories. &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; ROLE&nbsp; Creative Direction, Art Direction, Styling Direction, Photo Direction <img width="2302" height="3453" width_o="2302" height_o="3453" data-src="https://freight.cargo.site/t/original/i/9fcf9dc533ff677cbc4d55da8bd16e110c4b899e2e70412b9b36b050396e4995/IMG_8206-CROP.jpg" data-mid="77473042" border="0" src="https://freight.cargo.site/w/1000/i/9fcf9dc533ff677cbc4d55da8bd16e110c4b899e2e70412b9b36b050396e4995/IMG_8206-CROP.jpg" /> &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; MOODBOARDS&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; 1. Overarching program moodboard to inform shot list with a look and feel that is both powerful and energetic. To showcase how these women created noteworthy companies for all women to suceed in sports, I wanted to show the spirit of collective team work.&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; 2. We played with mirrored movements on split screens that shows talent’s past to present’s talent, showcasing how she’s bringing her love of sport to reimagine it for other women. &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;3. At the end, we included quote to play off of the series name, Women of Note, showcasing they’re noteworthy of both attention and funding. <img width="1718" height="853" width_o="1718" height_o="853" data-src="https://freight.cargo.site/t/original/i/ee5c60bbcd2f61f875853a30463381075ee4bf063f95ba0b5622d1418d122282/moodboard1.png" data-mid="77488246" border="0" src="https://freight.cargo.site/w/1000/i/ee5c60bbcd2f61f875853a30463381075ee4bf063f95ba0b5622d1418d122282/moodboard1.png" /><img width="1133" height="635" width_o="1133" height_o="635" data-src="https://freight.cargo.site/t/original/i/f242e7518c10d93068b7ed73569667a1b722d1b8199f4ad01d27220382641a66/moodboard3.png" data-mid="77488248" border="0" src="https://freight.cargo.site/w/1000/i/f242e7518c10d93068b7ed73569667a1b722d1b8199f4ad01d27220382641a66/moodboard3.png" /><img width="1279" height="511" width_o="1279" height_o="511" data-src="https://freight.cargo.site/t/original/i/acfa7d200f49ad95c26706398425900306d5355de9a16b3d19fcf5b7e0dccd28/moodboard4.png" data-mid="77488531" border="0" src="https://freight.cargo.site/w/1000/i/acfa7d200f49ad95c26706398425900306d5355de9a16b3d19fcf5b7e0dccd28/moodboard4.png" /> &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; FINAL VIDEOS &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; HELENE GUILLAUME&nbsp;OF WILD.AI, an app that uses data and physiology to help female athletes train based on their menstrual cycles. &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; Live Link Here &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; SUSAN SULLIVAN&nbsp;OF WOMENS SPORTS FILM FESTIVAL, a festival that reimagines who gets to tell the stories of female athletes. &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; Live Link Here &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; ALEX TAYLOR&nbsp;OF HOOP YORK CITY, a space to increase the presence of female players on the court, one game at a time. &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; Live Link Here &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; BRITTANY &amp; KHIANA&nbsp;OF INCORP[HER]ATED, bridging the gap between BIPOC communities and representation in creative industries, specifically streetwear.&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; Live Link Here &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; MARISA HAMAMOTO&nbsp;OF INFINITE FLOW, a professional dance company composed of dancers with and without disabilities.&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; Live Link Here &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; STILL PHOTOGRAPHY <img width="3648" height="5472" width_o="3648" height_o="5472" data-src="https://freight.cargo.site/t/original/i/bd8bceb48f7cecbaff48aeca090b993ac31722db140c3fd48086ac3e575a778f/HELENSWIM_7.JPG" data-mid="77504132" border="0" src="https://freight.cargo.site/w/1000/i/bd8bceb48f7cecbaff48aeca090b993ac31722db140c3fd48086ac3e575a778f/HELENSWIM_7.JPG" /> <img width="3648" height="5472" width_o="3648" height_o="5472" data-src="https://freight.cargo.site/t/original/i/c1dfcb69b5cc79a21c17ed90f8e02c85c3b20eaf43c38356e9b7653e71846c88/HELENSWIM_9.JPG" data-mid="77503004" border="0" src="https://freight.cargo.site/w/1000/i/c1dfcb69b5cc79a21c17ed90f8e02c85c3b20eaf43c38356e9b7653e71846c88/HELENSWIM_9.JPG" /> <img width="5472" height="3648" width_o="5472" height_o="3648" data-src="https://freight.cargo.site/t/original/i/efe70cf6f74ff1dbfadc20027ddbdd53831be668d1708b6a3365e0d6c5c1a4c0/IMG_8624.JPG" data-mid="77502995" border="0" src="https://freight.cargo.site/w/1000/i/efe70cf6f74ff1dbfadc20027ddbdd53831be668d1708b6a3365e0d6c5c1a4c0/IMG_8624.JPG" /> <img width="3648" height="1889" width_o="3648" height_o="1889" data-src="https://freight.cargo.site/t/original/i/3b946764d24b25efa136af739ac5aa762ec26a1ef0507882186971bd765a9034/IMG_8565.JPG" data-mid="77502994" border="0" src="https://freight.cargo.site/w/1000/i/3b946764d24b25efa136af739ac5aa762ec26a1ef0507882186971bd765a9034/IMG_8565.JPG" /> <img width="3648" height="5472" width_o="3648" height_o="5472" data-src="https://freight.cargo.site/t/original/i/3c44e84645e7b8ee049b3960d0a9545a32e8a54438ee3c8241ef39018eb8cbe1/IMG_8760.JPG" data-mid="77502996" border="0" src="https://freight.cargo.site/w/1000/i/3c44e84645e7b8ee049b3960d0a9545a32e8a54438ee3c8241ef39018eb8cbe1/IMG_8760.JPG" /> <img width="3648" height="5472" width_o="3648" height_o="5472" data-src="https://freight.cargo.site/t/original/i/b243f170e383a2144c809b05174b757ec531d7aa4265648a38688aee31bceac8/IMG_9413.JPG" data-mid="77503984" border="0" src="https://freight.cargo.site/w/1000/i/b243f170e383a2144c809b05174b757ec531d7aa4265648a38688aee31bceac8/IMG_9413.JPG" /> <img width="5472" height="3648" width_o="5472" height_o="3648" data-src="https://freight.cargo.site/t/original/i/2febfeeac5d3333731922c8bef53af6aab4fdd909b0f5dd85db558481f249195/IMG_9083.JPG" data-mid="77502997" border="0" src="https://freight.cargo.site/w/1000/i/2febfeeac5d3333731922c8bef53af6aab4fdd909b0f5dd85db558481f249195/IMG_9083.JPG" /> <img width="3648" height="5472" width_o="3648" height_o="5472" data-src="https://freight.cargo.site/t/original/i/e0077448dd72b3b1e9607d1670b8ddfa1d9f67849e993e70d98d2ccfeaa9dfd8/IMG_9405.JPG" data-mid="77502998" border="0" src="https://freight.cargo.site/w/1000/i/e0077448dd72b3b1e9607d1670b8ddfa1d9f67849e993e70d98d2ccfeaa9dfd8/IMG_9405.JPG" /> <img width="3307" height="4961" width_o="3307" height_o="4961" data-src="https://freight.cargo.site/t/original/i/d323cd0baa344467f0f8af57e6e507fa509e075237daf44df86e793307e029ef/_M9A9690.JPG" data-mid="77473212" border="0" src="https://freight.cargo.site/w/1000/i/d323cd0baa344467f0f8af57e6e507fa509e075237daf44df86e793307e029ef/_M9A9690.JPG" /> <img width="5472" height="3648" width_o="5472" height_o="3648" data-src="https://freight.cargo.site/t/original/i/df91f54b934d42960d97d2cf136623ea9a2ea3fa86a1b6ec523b84806039b95f/IMG_8393.JPG" data-mid="77503861" border="0" src="https://freight.cargo.site/w/1000/i/df91f54b934d42960d97d2cf136623ea9a2ea3fa86a1b6ec523b84806039b95f/IMG_8393.JPG" /> <img width="3360" height="2240" width_o="3360" height_o="2240" data-src="https://freight.cargo.site/t/original/i/46b836cd70626783a727f5e781f8674ed21e49282d055ac2dea5db4ccc099210/_M9A9536-web.JPG" data-mid="77504758" border="0" src="https://freight.cargo.site/w/1000/i/46b836cd70626783a727f5e781f8674ed21e49282d055ac2dea5db4ccc099210/_M9A9536-web.JPG" /> <img width="2240" height="3360" width_o="2240" height_o="3360" data-src="https://freight.cargo.site/t/original/i/c8107edce32314d3a59f5552f07e075e51fa6a471af9d0be6ebf651cf7740dd1/_M9A8518.JPG" data-mid="77503220" border="0" src="https://freight.cargo.site/w/1000/i/c8107edce32314d3a59f5552f07e075e51fa6a471af9d0be6ebf651cf7740dd1/_M9A8518.JPG" /> <img width="2873" height="1916" width_o="2873" height_o="1916" data-src="https://freight.cargo.site/t/original/i/7a831998e57e6f3ba402ee24499b93583ecb7a2ddf3047cc564c583234a50c35/_M9A9571-web.JPG" data-mid="77473469" border="0" src="https://freight.cargo.site/w/1000/i/7a831998e57e6f3ba402ee24499b93583ecb7a2ddf3047cc564c583234a50c35/_M9A9571-web.JPG" /> Director: Shirley Williams Director of Photography: Holly Fischer Stylists: Lyla Cheng (London), Talia Bella (NYC + LA),&nbsp; Nicole Lippman (SF) Still Photographers: Mahaneela Choudhury-Reid (London + NYC), Ellian Rafoul (SF + LA) Producer: Rashad Isaac Article Copy: Chelsea Peng https://suetrancreative.com/Gucci-Eyewear-2019 Wed, 22 Jan 2020 16:24:13 +0000 Sue Tran https://suetrancreative.com/Gucci-Eyewear-2019 img { max-width: 800px!important; height:auto!important; display:block!important; margin: 0 auto; } Gucci EyewearAUGUST 2019 &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; OBJECTIVE Promote Gucci’s 2019 Eyewear collection with an illustrious program, infusing Gucci’s creative approach and Refinery29’s impactful narratives. &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; CONCEPT Sunglasses have become synonymous with transformative power, not only for the music, film, and fashion set, but also tourists. And there is no larger concourse of the passerby of the world than New York. &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; People come here to reconstruct their surroundings, opportunities, or themselves. And when we put on our Gucci sunglasses, it’s especially transformative — of what we see and how we feel. Going beyond a fashion accoutrement or a protective shade against the bright lights, we look forward to the things right in front of us, and what’s to come. &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; WORK Gucci and Refinery29 partnered to create a “yearbook” of real people, in real time, on the streets of NYC. By Central Park and Union Square, we streetcasted 27 people crossing New York City, asked them to put on their Gucci sunglasses, and look into the future through this snapshot in time.&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; ROLE&nbsp; Creative Direction / Concept &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; Live Article Here <img width="480" height="576" width_o="480" height_o="576" data-src="https://freight.cargo.site/t/original/i/afb1b384566444cc51bf8fb67524789758d129dd1a0e166e517fc1df83863442/ezgif-5-9b82ddfd4d99.gif" data-mid="59201043" border="0" src="https://freight.cargo.site/w/480/i/afb1b384566444cc51bf8fb67524789758d129dd1a0e166e517fc1df83863442/ezgif-5-9b82ddfd4d99.gif" /> <img width="2320" height="2430" width_o="2320" height_o="2430" data-src="https://freight.cargo.site/t/original/i/7098b893d50b8f8a8528bbc808f48a7395c6b7c28cf506fe3df4496548b1fb2e/screencapture-refinery29-en-us-nyc-pedestrians-wear-gucci-sunglasses-2020-01-22-11_40_14-copy-3.png" data-mid="77519270" border="0" src="https://freight.cargo.site/w/1000/i/7098b893d50b8f8a8528bbc808f48a7395c6b7c28cf506fe3df4496548b1fb2e/screencapture-refinery29-en-us-nyc-pedestrians-wear-gucci-sunglasses-2020-01-22-11_40_14-copy-3.png" /> <img width="2320" height="2758" width_o="2320" height_o="2758" data-src="https://freight.cargo.site/t/original/i/ccf8e24c210b7b5bacfde7121801b28366adcedc3a095ff2b88c67298e5cc32b/screencapture-refinery29-en-us-nyc-pedestrians-wear-gucci-sunglasses-2020-01-22-11_42_04.png" data-mid="59201269" border="0" src="https://freight.cargo.site/w/1000/i/ccf8e24c210b7b5bacfde7121801b28366adcedc3a095ff2b88c67298e5cc32b/screencapture-refinery29-en-us-nyc-pedestrians-wear-gucci-sunglasses-2020-01-22-11_42_04.png" /> "There's something bigger out there for me in NYC, and I feel it, but it's been hard for me to place my finger on what that is." &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; SELECT IMAGES <img width="1600" height="2000" width_o="1600" height_o="2000" data-src="https://freight.cargo.site/t/original/i/dd8f06e3aadb1acfd574c1055126dda1652c36edb76daeadbee45b99a3fecf59/R29xGucci-Eyewear_Charlotte-Hadden24.jpg" data-mid="59201302" border="0" src="https://freight.cargo.site/w/1000/i/dd8f06e3aadb1acfd574c1055126dda1652c36edb76daeadbee45b99a3fecf59/R29xGucci-Eyewear_Charlotte-Hadden24.jpg" /><img width="1600" height="2000" width_o="1600" height_o="2000" data-src="https://freight.cargo.site/t/original/i/129966b70e336d070c56f3015e70440370c6673036d6bda68444c6ef28138013/R29xGucci-Eyewear_Charlotte-Hadden13.jpg" data-mid="59201301" border="0" src="https://freight.cargo.site/w/1000/i/129966b70e336d070c56f3015e70440370c6673036d6bda68444c6ef28138013/R29xGucci-Eyewear_Charlotte-Hadden13.jpg" /><img width="1600" height="2000" width_o="1600" height_o="2000" data-src="https://freight.cargo.site/t/original/i/7552be2a957d28fd5815bc02bea01eb0aec546edde957f5f4cf0520291c05b5d/R29xGucci-Eyewear_Charlotte-Hadden08.jpg" data-mid="59201303" border="0" src="https://freight.cargo.site/w/1000/i/7552be2a957d28fd5815bc02bea01eb0aec546edde957f5f4cf0520291c05b5d/R29xGucci-Eyewear_Charlotte-Hadden08.jpg" /><img width="1600" height="2000" width_o="1600" height_o="2000" data-src="https://freight.cargo.site/t/original/i/6d324312c2791d36c7ef2ab79d6c8266132ab9b4b7a6a7accc78004e98b263a1/R29xGucci-Eyewear_Charlotte-Hadden18.jpg" data-mid="59201304" border="0" src="https://freight.cargo.site/w/1000/i/6d324312c2791d36c7ef2ab79d6c8266132ab9b4b7a6a7accc78004e98b263a1/R29xGucci-Eyewear_Charlotte-Hadden18.jpg" /> <img width="1600" height="2000" width_o="1600" height_o="2000" data-src="https://freight.cargo.site/t/original/i/231e6e362fe8a08824a5fd31e179acc503a2fd8bef325fc6b34b19ecca70a59a/R29xGucci-Eyewear_Charlotte-Hadden30.jpg" data-mid="59201299" border="0" src="https://freight.cargo.site/w/1000/i/231e6e362fe8a08824a5fd31e179acc503a2fd8bef325fc6b34b19ecca70a59a/R29xGucci-Eyewear_Charlotte-Hadden30.jpg" /> Photographer: Charlotte Hadden Makeup: Kelsey Morgan Styling: Dijana NedelcovychCasting Director: Lilac Perez Photo Director: Florencia Rolandelli Senior Photo Producer: Lisa GonzalezFashion Editor: Chelsea Peng Design: Andreina Carillo&nbsp; https://suetrancreative.com/Ulta-Beauty-x-R29-Somos-Latinx Fri, 17 Jul 2020 21:09:19 +0000 Sue Tran https://suetrancreative.com/Ulta-Beauty-x-R29-Somos-Latinx img { max-width: 800px!important; height:auto!important; margin: 0 auto; display: block; } Ulta x R29 Somos2020 &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; OBJECTIVE&nbsp; Highlight Ulta Beauty’s dedication to the Latinx audience by driving a more emotional dialogue with her. &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; CONCEPT&nbsp; There's been a wave of Latinx influence on the American beauty market in the last decade. Latinx women make up the largest demographic of beauty consumers in the U.S., wearing products as symbolism that bears significance far beyond a classic trend, and representing some of the biggest innovators and creatives in the industry. These factors connect them as a community, but they’re still so different. &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; In partnership with Ulta Beauty, Refinery29 will further foster representation and inclusion for the Latinx community by launching Somos Latinx, a dedicated channel that takes R29’s Latinx content programming to new heights. &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;&nbsp; WORK&nbsp; We’ll launch a mix of editorial sponsorship and custom photo features in its dedicated content hub on R29.com, a bespoke video series that explores Latinx beauty subcultures, a dedicated Instagram page, and an experiential activation during Latinx Heritage Month. &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; ROLE&nbsp; Creative Direction&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; PRESS &nbsp;Glossy, Gartner Note: this page is still being updated. <img width="750" height="940" width_o="750" height_o="940" data-src="https://freight.cargo.site/t/original/i/6627a478c38a124bdfe32c0a37222a657eeb9db7b413274ed6e6b062bb25c1af/R29-x-Somos-Ulta-Josefina-Santos-Final-Photos_Genai_3.jpg" data-mid="77670430" border="0" src="https://freight.cargo.site/w/750/i/6627a478c38a124bdfe32c0a37222a657eeb9db7b413274ed6e6b062bb25c1af/R29-x-Somos-Ulta-Josefina-Santos-Final-Photos_Genai_3.jpg" /> &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; PROGRAM BRANDING &nbsp;Brand identity for R29 Somos (both editorial and Ulta’s sponsored content) to live across the whole R29 ecosystem (onsite, social, experiential, video) &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; 1. Logo&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; 2. Color Palette — The color palette includes bright and saturated colors along with neutral colors for balance and contrast. These colors are associated with and feel celebratory to Latinx culture. &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; 3. Iconography —&nbsp; Family of designed icons that will be used with borders.&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; 4. Design Treatment — Visual content will include designed frames to feel cohesive, and distinctly Latinx.&nbsp; <img width="600" height="200" width_o="600" height_o="200" data-src="https://freight.cargo.site/t/original/i/9f0a24aa4ca88af5f52538d7d83472d7b81adb2887619db25058b11d16f5d36e/9576096.gif" data-mid="77671761" border="0" data-scale="50" src="https://freight.cargo.site/w/600/i/9f0a24aa4ca88af5f52538d7d83472d7b81adb2887619db25058b11d16f5d36e/9576096.gif" /><img width="1733" height="994" width_o="1733" height_o="994" data-src="https://freight.cargo.site/t/original/i/1cbb6b391506b88cd71e88ef5334b4e26653c4a24b3b0fa680385ed5f445db39/ulta-somos-colors.png" data-mid="77672879" border="0" data-scale="50" data-no-zoom src="https://freight.cargo.site/w/1000/i/1cbb6b391506b88cd71e88ef5334b4e26653c4a24b3b0fa680385ed5f445db39/ulta-somos-colors.png" /><img width="1222" height="198" width_o="1222" height_o="198" data-src="https://freight.cargo.site/t/original/i/1172426666be9ec9849220147eaa8eb09001b7a84015e77e10a5401c418117f6/ulta-somos-icons.png" data-mid="77672606" border="0" data-scale="50" data-no-zoom src="https://freight.cargo.site/w/1000/i/1172426666be9ec9849220147eaa8eb09001b7a84015e77e10a5401c418117f6/ulta-somos-icons.png" /> <img width="1670" height="978" width_o="1670" height_o="978" data-src="https://freight.cargo.site/t/original/i/404cab3d86b2f6c7649c08c1d11923eefafbe6b7d9090dbb6800e4c4fd06058f/branding-ex-2.png" data-mid="77672609" border="0" src="https://freight.cargo.site/w/1000/i/404cab3d86b2f6c7649c08c1d11923eefafbe6b7d9090dbb6800e4c4fd06058f/branding-ex-2.png" /> <img width="1658" height="971" width_o="1658" height_o="971" data-src="https://freight.cargo.site/t/original/i/985a9257aafdde42016c2c39f0d5e76449fddb231f14b779cdc54000465d2eee/branding-ex-3.png" data-mid="77672610" border="0" src="https://freight.cargo.site/w/1000/i/985a9257aafdde42016c2c39f0d5e76449fddb231f14b779cdc54000465d2eee/branding-ex-3.png" /> <img width="1660" height="972" width_o="1660" height_o="972" data-src="https://freight.cargo.site/t/original/i/a446a4d3307ea5d9d19fe35bcd6ceb2f25c304d46c72410ccbc245ef6d48a4e4/branding-ex-1.png" data-mid="77672608" border="0" src="https://freight.cargo.site/w/1000/i/a446a4d3307ea5d9d19fe35bcd6ceb2f25c304d46c72410ccbc245ef6d48a4e4/branding-ex-1.png" /> CONTENT HUB + @R29SOMOS INSTAGRAM LAUNCH Live Link Here Instagram Here <img width="1265" height="2545" width_o="1265" height_o="2545" data-src="https://freight.cargo.site/t/original/i/2e7596d9e0f1189af0c2e7a0a6648a7d8daf9cf68c58222e72770a2395629a2c/ulta-IG-feed.png" data-mid="77671224" border="0" src="https://freight.cargo.site/w/1000/i/2e7596d9e0f1189af0c2e7a0a6648a7d8daf9cf68c58222e72770a2395629a2c/ulta-IG-feed.png" /><img width="1265" height="2545" width_o="1265" height_o="2545" data-src="https://freight.cargo.site/t/original/i/aff070b79ebe149d2a2e5503b14768e0c56170392cc2bfbed39eac08555f2f00/ulta-IG-feed-2.png" data-mid="77671506" border="0" src="https://freight.cargo.site/w/1000/i/aff070b79ebe149d2a2e5503b14768e0c56170392cc2bfbed39eac08555f2f00/ulta-IG-feed-2.png" /> <img width="2608" height="3229" width_o="2608" height_o="3229" data-src="https://freight.cargo.site/t/original/i/0b9b3d10279ab41ec5b077386d6449e030a878c93478dcc9d0466125af6a5cbc/ulta-somos-hub.png" data-mid="77670739" border="0" src="https://freight.cargo.site/w/1000/i/0b9b3d10279ab41ec5b077386d6449e030a878c93478dcc9d0466125af6a5cbc/ulta-somos-hub.png" /> BEAUTY OUT THERE VIDEO SERIES Inspired by Refinery29’s viral video series, Style Out There, Beauty Out There uncovers beauty subcultures through the lens of Latinx talent - from chicana heritage and culture to alter egos. PHOTO FEATURE #1 —&nbsp;Latinx Beauty is Not Monolithic THE INSIGHT&nbsp; Latinx is often represented as looking a certain way, following traditional perspectives. It is largely due to the fact that media has long lacked representation of the full range of all Latinx women. THE WORK&nbsp; Shine a light on the intersection of beauty and identity among Latinx women that break this traditional portrayal. Mini profiles will spotlight three diverse Latinx women who are challenging and dispelling traditional Latinx beauty standards. They will draw from their own experiences and their own journeys, and this will help inform the narrative in how their relationship with beauty has changed. <img width="1500" height="2250" width_o="1500" height_o="2250" data-src="https://freight.cargo.site/t/original/i/a58ed1585d327c97e04d3a42ece83fdc857ce948ad3b8582660701607c430fbd/R29-x-Somos-Ulta-Josefina-Santos-Final-Photos_Genai_1.jpg" data-mid="77670428" border="0" src="https://freight.cargo.site/w/1000/i/a58ed1585d327c97e04d3a42ece83fdc857ce948ad3b8582660701607c430fbd/R29-x-Somos-Ulta-Josefina-Santos-Final-Photos_Genai_1.jpg" /> <img width="750" height="910" width_o="750" height_o="910" data-src="https://freight.cargo.site/t/original/i/c625fb879390da20fe80d3d42eb543c0b278d6648e485936fb2c0b11d8ada165/R29-x-Somos-Ulta-Josefina-Santos-Final-Photos_Genai_2.jpg" data-mid="77670429" border="0" src="https://freight.cargo.site/w/750/i/c625fb879390da20fe80d3d42eb543c0b278d6648e485936fb2c0b11d8ada165/R29-x-Somos-Ulta-Josefina-Santos-Final-Photos_Genai_2.jpg" /> <img width="750" height="1125" width_o="750" height_o="1125" data-src="https://freight.cargo.site/t/original/i/bd06543bc125bdc7e4871b48c3fd8118fed4e9d9c63d8825e30653a32dca4a6b/R29-x-Somos-Ulta-Josefina-Santos-Final-Photos_Genai_5.jpg" data-mid="77670431" border="0" src="https://freight.cargo.site/w/750/i/bd06543bc125bdc7e4871b48c3fd8118fed4e9d9c63d8825e30653a32dca4a6b/R29-x-Somos-Ulta-Josefina-Santos-Final-Photos_Genai_5.jpg" /> <img width="750" height="1125" width_o="750" height_o="1125" data-src="https://freight.cargo.site/t/original/i/51416dee9677cfff5128c8b2377e0d77c20cbebe30007eed54032cb2579ca380/image-asset.jpg" data-mid="77670425" border="0" src="https://freight.cargo.site/w/750/i/51416dee9677cfff5128c8b2377e0d77c20cbebe30007eed54032cb2579ca380/image-asset.jpg" /> <img width="750" height="939" width_o="750" height_o="939" data-src="https://freight.cargo.site/t/original/i/fcc375753d5c32df59675f53b7fca2ece9a962bc24bfb6f06727d42f7b34feb7/R29-x-Somos-Ulta-Josefina-Santos-Final-Photos_Bethany_3.jpg" data-mid="77670427" border="0" src="https://freight.cargo.site/w/750/i/fcc375753d5c32df59675f53b7fca2ece9a962bc24bfb6f06727d42f7b34feb7/R29-x-Somos-Ulta-Josefina-Santos-Final-Photos_Bethany_3.jpg" /> <img width="750" height="939" width_o="750" height_o="939" data-src="https://freight.cargo.site/t/original/i/db1ce30b7a5dc474b90e7efd7496ea61f722f468892973a879b0e6a75a0f2175/R29-x-Somos-Ulta-Josefina-Santos-Final-Photos_Bethany_2.jpg" data-mid="77670426" border="0" src="https://freight.cargo.site/w/750/i/db1ce30b7a5dc474b90e7efd7496ea61f722f468892973a879b0e6a75a0f2175/R29-x-Somos-Ulta-Josefina-Santos-Final-Photos_Bethany_2.jpg" /> <img width="750" height="1125" width_o="750" height_o="1125" data-src="https://freight.cargo.site/t/original/i/ea655284a713bf671e3d02d740de8b045a7e2efbc5f5f9d022d0e8fbf949b2e2/R29-x-Somos-Ulta-Josefina-Santos-Final-Photos_Nikki_4.jpg" data-mid="77670434" border="0" src="https://freight.cargo.site/w/750/i/ea655284a713bf671e3d02d740de8b045a7e2efbc5f5f9d022d0e8fbf949b2e2/R29-x-Somos-Ulta-Josefina-Santos-Final-Photos_Nikki_4.jpg" /> <img width="750" height="939" width_o="750" height_o="939" data-src="https://freight.cargo.site/t/original/i/c6b72552fbc041a980fe5350afae3f46490b45b522531a611ecf24efe8f06f0f/R29-x-Somos-Ulta-Josefina-Santos-Final-Photos_Nikki_3.jpg" data-mid="77670433" border="0" src="https://freight.cargo.site/w/750/i/c6b72552fbc041a980fe5350afae3f46490b45b522531a611ecf24efe8f06f0f/R29-x-Somos-Ulta-Josefina-Santos-Final-Photos_Nikki_3.jpg" /> <img width="714" height="862" width_o="714" height_o="862" data-src="https://freight.cargo.site/t/original/i/5939c314dd0bd4640ad40dea810f4c1061d686d167bbf750ac22f8d1485edfba/9808659.png" data-mid="77670424" border="0" src="https://freight.cargo.site/w/714/i/5939c314dd0bd4640ad40dea810f4c1061d686d167bbf750ac22f8d1485edfba/9808659.png" /> PHOTO FEATURE #2 —&nbsp;These Afro-Latinx Women Are Unapologetically Embracing Their Natural Hair THE INSIGHT&nbsp; Growing up, so many women of color were told that only glossy, straight strands were considered acceptable, and their curls and coils were not — whether it was through visual cues broadcasted by mainstream media, hurtful comments from their peers, or an insistence from their family to get their hair chemically relaxed. Throw multiracial and multicultural diversity into the mix, and this already strained relationship with hair becomes that much more complicated. It’s a shared experience that’s felt by most Afro-Latinx women. And now, at a time when it's more important than ever for BIPOC women to celebrate their heritage and make their voices heard THE WORK&nbsp; Three Afro-Latinx women walk us through their transformative hair journeys, pinpointing the hurdles, the safe spaces in which they have felt they could experiment with their curls, the women who’ve guided them, and the moment they each learned to love and embrace their hair. <img width="1000" height="1252" width_o="1000" height_o="1252" data-src="https://freight.cargo.site/t/original/i/84d6aa91b885748ef3256bea99ef10cf02d3e810cbcdf895c5c23ac2e9e44903/Ryan-Vanity_0022-FB-WEB.jpg" data-mid="113545968" border="0" src="https://freight.cargo.site/w/1000/i/84d6aa91b885748ef3256bea99ef10cf02d3e810cbcdf895c5c23ac2e9e44903/Ryan-Vanity_0022-FB-WEB.jpg" /> <img width="1000" height="1251" width_o="1000" height_o="1251" data-src="https://freight.cargo.site/t/original/i/e54fd16ae696bf01470ccc073d40c4e15327ba8690adeee3833f08fffe62694c/Evelynn-Livingroom_0078-FB-WEB.jpg" data-mid="113545965" border="0" src="https://freight.cargo.site/w/1000/i/e54fd16ae696bf01470ccc073d40c4e15327ba8690adeee3833f08fffe62694c/Evelynn-Livingroom_0078-FB-WEB.jpg" /> <img width="1500" height="1125" width_o="1500" height_o="1125" data-src="https://freight.cargo.site/t/original/i/073d3b8fa1f6286af029aa0b58f605bcb6f9b49f56ecac46ea8157401f9df10a/Ryna-Vanity_0088-Edit.jpg" data-mid="113545969" border="0" src="https://freight.cargo.site/w/1000/i/073d3b8fa1f6286af029aa0b58f605bcb6f9b49f56ecac46ea8157401f9df10a/Ryna-Vanity_0088-Edit.jpg" /> <img width="1000" height="1252" width_o="1000" height_o="1252" data-src="https://freight.cargo.site/t/original/i/e267a2717da6c1e3f145013ad3687a29d9e5316378ec7a1aa213b18bd94773e7/image-asset.jpg" data-mid="113545966" border="0" src="https://freight.cargo.site/w/1000/i/e267a2717da6c1e3f145013ad3687a29d9e5316378ec7a1aa213b18bd94773e7/image-asset.jpg" /> <img width="1500" height="1198" width_o="1500" height_o="1198" data-src="https://freight.cargo.site/t/original/i/01fa473f69833e3aacc94876ab5b99239e8cc4e1f2315f43f1dabfb3e9d62b70/Marlene-Bed---Posters_0023-FB-WEB.jpg" data-mid="113545967" border="0" src="https://freight.cargo.site/w/1000/i/01fa473f69833e3aacc94876ab5b99239e8cc4e1f2315f43f1dabfb3e9d62b70/Marlene-Bed---Posters_0023-FB-WEB.jpg" /> <img width="1500" height="1198" width_o="1500" height_o="1198" data-src="https://freight.cargo.site/t/original/i/e2c9dd876174e8600993388db13d0f225faacaed45807c86112481df10d39445/image-asset-1.jpg" data-mid="113545964" border="0" src="https://freight.cargo.site/w/1000/i/e2c9dd876174e8600993388db13d0f225faacaed45807c86112481df10d39445/image-asset-1.jpg" /> ILLUSTRATED PROFILES —&nbsp;Elevating, educating, and inspiring a new generation of changemakers committed to Latinx visibility. Header illustrations by Niege Borges <img width="3093" height="2221" width_o="3093" height_o="2221" data-src="https://freight.cargo.site/t/original/i/782d361918125074c9ba48309ae229203f7a2f48113840f2c6d0a3437a27d755/screencapture-refinery29-en-us-brianna-marquez-plus-model-essay-2021-07-10-21_06_47.png" data-mid="113546512" border="0" src="https://freight.cargo.site/w/1000/i/782d361918125074c9ba48309ae229203f7a2f48113840f2c6d0a3437a27d755/screencapture-refinery29-en-us-brianna-marquez-plus-model-essay-2021-07-10-21_06_47.png" /><img width="3098" height="2251" width_o="3098" height_o="2251" data-src="https://freight.cargo.site/t/original/i/322c7a3e04cc2963915e4e2801a5ecd0c53246785393b425e574dd95797be6a6/screencapture-refinery29-en-us-carmen-carrera-trans-latinx-model-essay-2021-07-10-21_07_40.png" data-mid="113546511" border="0" src="https://freight.cargo.site/w/1000/i/322c7a3e04cc2963915e4e2801a5ecd0c53246785393b425e574dd95797be6a6/screencapture-refinery29-en-us-carmen-carrera-trans-latinx-model-essay-2021-07-10-21_07_40.png" /> <img width="3098" height="2260" width_o="3098" height_o="2260" data-src="https://freight.cargo.site/t/original/i/18861bd13089ea19f72e6ec12aef55c1d36c777ecf8526929b7ed4850a228e46/screencapture-refinery29-en-us-maria-solis-belizaire-latinos-run-essay-2021-07-10-21_08_23.png" data-mid="113546510" border="0" src="https://freight.cargo.site/w/1000/i/18861bd13089ea19f72e6ec12aef55c1d36c777ecf8526929b7ed4850a228e46/screencapture-refinery29-en-us-maria-solis-belizaire-latinos-run-essay-2021-07-10-21_08_23.png" /> MORE TO COME Illustration Art Direction + Design: Vero Romero Photo Editor: Isabella Alesci https://suetrancreative.com/Gucci-Holiday-2019 Wed, 22 Jan 2020 16:48:38 +0000 Sue Tran https://suetrancreative.com/Gucci-Holiday-2019 Gucci HolidayDECEMEBER 2019 &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; OBJECTIVE Promote Gucci’s Cruise 2020 Collection of luggage and bags for Holiday gifting. &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; WORK To get to our loved ones during this time of togetherness, traveling is inevitable — to make new memories with a new partner or rekindle distant relationships. With the ability to bring people together through gifts, our Gucci bags are a vehicle celebrate the magic of all the different people in our lives. &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; Going to the source of this seasonal global exchange, we created fictional stories of character archetypes at an airport security line. Paired with illustrated x-rays of their Gucci handbags and luggage, we asked them where they’re going, what they’ve packed, who it’s for and why — from the travel essentials such as a Gucci sweater or slippers, to the sleigh of Gucci gifts for those they’re headed towards. &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; ROLE&nbsp; Creative Direction + Concept &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; Live Article Here <img width="750" height="859" width_o="750" height_o="859" data-src="https://freight.cargo.site/t/original/i/f7d6a4ef6bc3b7cb1a2b81de6ee32728f7e96edd746016bc19c6b7073eedd817/8872346.gif" data-mid="59242006" border="0" src="https://freight.cargo.site/w/750/i/f7d6a4ef6bc3b7cb1a2b81de6ee32728f7e96edd746016bc19c6b7073eedd817/8872346.gif" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/547e41cde25a917c1eb06f7b240323457ef240d33844ec5cead05380483279c9/8789013.jpg" data-mid="59202352" border="0" src="https://freight.cargo.site/w/1000/i/547e41cde25a917c1eb06f7b240323457ef240d33844ec5cead05380483279c9/8789013.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/8c5707d98fc876c33d8c8741c0a8617a54bdc2f3fe566659d17ec0b2f73a157a/8789016.jpg" data-mid="59202351" border="0" src="https://freight.cargo.site/w/1000/i/8c5707d98fc876c33d8c8741c0a8617a54bdc2f3fe566659d17ec0b2f73a157a/8789016.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/af18b7eeb8ddd9c59294952a4e81fa0dd6858c4f5276f1d6758e2ef24e0aa5c2/8876497.jpg" data-mid="59202350" border="0" src="https://freight.cargo.site/w/1000/i/af18b7eeb8ddd9c59294952a4e81fa0dd6858c4f5276f1d6758e2ef24e0aa5c2/8876497.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/7f601c2c9dab12b24365c8f41e29aba34a973c5d92afd7b30fa8af12513263ac/8870597.jpg" data-mid="59202349" border="0" src="https://freight.cargo.site/w/1000/i/7f601c2c9dab12b24365c8f41e29aba34a973c5d92afd7b30fa8af12513263ac/8870597.jpg" /> Illustrator: Sara AndreassonArt Direction: Elsa Jenna Writer: Chelsea Peng https://suetrancreative.com/adidas-Primeknit-2019 Wed, 29 Jan 2020 03:08:55 +0000 Sue Tran https://suetrancreative.com/adidas-Primeknit-2019 body { background-color: #ffffff!important; } img { max-width: 640px!important; height:auto!important; display:block!important; margin: 0 auto; } adidas PrimeknitMAY 2019 &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; CONCEPT &nbsp; We’ve been told that through hard work, we can achieve our vast dreams, climb the highest ladders, and move without limits. adidas and Refinery29 reinvigorated this notion through a custom video and feature that sparked senses of sound, sight, and story. &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; WORK&nbsp; Partnering to amplify Adidas’ Primeknit launch, we followed Mette Towley at her Los Angeles dance class activation to show the power of performance, and what limitless movement means to her. &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; ROLE&nbsp; Creative Direction + Concept &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; Live Article Here <img width="948" height="996" width_o="948" height_o="996" data-src="https://freight.cargo.site/t/original/i/3f5a0e5809b371dd00de15139e07bbe10a51a4afe78e41bc38a5012eab254603/adidas-primeknit-preview.gif" data-mid="59708065" border="0" src="https://freight.cargo.site/w/948/i/3f5a0e5809b371dd00de15139e07bbe10a51a4afe78e41bc38a5012eab254603/adidas-primeknit-preview.gif" /> <img width="2706" height="2207" width_o="2706" height_o="2207" data-src="https://freight.cargo.site/t/original/i/6a606f52938159f12f58243f8159b06efa36845d980024e12659e45cf143c4c4/screencapture-refinery29-en-us-adidas-primeknit-flexible-knit-workout-clothing-2020-01-28-22_12_41.png" data-mid="59707871" border="0" src="https://freight.cargo.site/w/1000/i/6a606f52938159f12f58243f8159b06efa36845d980024e12659e45cf143c4c4/screencapture-refinery29-en-us-adidas-primeknit-flexible-knit-workout-clothing-2020-01-28-22_12_41.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/88471faaf8df5775b62b33ddfaf9bb3dd66de107716aec75347c2da5c7374ed5/the-activewear-this-hiphop-dance-2172467.gif" data-mid="59707868" border="0" src="https://freight.cargo.site/w/1000/i/88471faaf8df5775b62b33ddfaf9bb3dd66de107716aec75347c2da5c7374ed5/the-activewear-this-hiphop-dance-2172467.gif" /><img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/bab2fd2be8262f3df52d9690dcbc115cb0c7aa0c320258e13e5c6830ce149fe0/the-activewear-this-hiphop-dance-2173633.gif" data-mid="59707869" border="0" src="https://freight.cargo.site/w/1000/i/bab2fd2be8262f3df52d9690dcbc115cb0c7aa0c320258e13e5c6830ce149fe0/the-activewear-this-hiphop-dance-2173633.gif" /> <img width="720" height="402" width_o="720" height_o="402" data-src="https://freight.cargo.site/t/original/i/7439e1d4f831e1c03494cb617a995e57076f40dbd13336ecc88409a0e6673307/noqmnn3f-720.jpg" data-mid="59707867" border="0" src="https://freight.cargo.site/w/720/i/7439e1d4f831e1c03494cb617a995e57076f40dbd13336ecc88409a0e6673307/noqmnn3f-720.jpg" /> https://suetrancreative.com/Gucci-Holiday-2018 Mon, 07 Oct 2019 03:03:10 +0000 Sue Tran https://suetrancreative.com/Gucci-Holiday-2018 Gucci HolidayDECEMBER 2018 &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; OBJECTIVE Create non-traditional gift guide that promotes both Gucci’s Cruise collection and their new Wooster St book store opening for holiday gifting. &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; CONCEPT Introducing STRANGE ENCOUNTERS. Traditionally, the act of gifting is a memory marker of specific relationships in your life — your mom, your siblings, your significant other. Gucci and Refinery29 is showing you how to gift Gucci to the celebrate the forgotten, undercelebrated human encounters that add uniqueness to our lives, every day. &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; WORK Presenting love letters on exclusive Gucci stationary from our New York based writer, Fariha Roisin, paired with Gucci Cruise picks that show her appreciation for the characters that cultivate a little color in her day-to-day. &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; ROLE&nbsp; Creative Direction + Concept &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; RESULTS&nbsp; Overdelivering on partnership, garnering 8.7MM impressions,&nbsp;8x above the R29’s CTR benchmark, 4x above R29’s page time benchmark - with Gucci Milan’s office sign-off on their “best content with a partner” to date. &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; Live Article Here <img width="1800" height="330" width_o="1800" height_o="330" data-src="https://freight.cargo.site/t/original/i/950567345c467b52b1f672f48695cbb22ad5df0aa62589eaa90f057cb09216a9/title-overlay-v1.png" data-mid="77675905" border="0" src="https://freight.cargo.site/w/1000/i/950567345c467b52b1f672f48695cbb22ad5df0aa62589eaa90f057cb09216a9/title-overlay-v1.png" /><img width="640" height="360" width_o="640" height_o="360" data-src="https://freight.cargo.site/t/original/i/3d035e62bd6af99ba4a2e55a0fff422f4e49c67189526fcd2660850d325ecb51/Wz2sWdmc-25342961.gif" data-mid="77675906" border="0" src="https://freight.cargo.site/w/640/i/3d035e62bd6af99ba4a2e55a0fff422f4e49c67189526fcd2660850d325ecb51/Wz2sWdmc-25342961.gif" /> <img width="640" height="502" width_o="640" height_o="502" data-src="https://freight.cargo.site/t/original/i/81db2ab77cf4a3b9a9625fd4d746a6782536d0d83342b4adee9caaa30476b004/EpB2aUvW-25342960.gif" data-mid="52127859" border="0" src="https://freight.cargo.site/w/640/i/81db2ab77cf4a3b9a9625fd4d746a6782536d0d83342b4adee9caaa30476b004/EpB2aUvW-25342960.gif" /> <img width="2618" height="2883" width_o="2618" height_o="2883" data-src="https://freight.cargo.site/t/original/i/360c27ce85f1a85e483225a30f884afe5a69144944321f9e63cf59ee3b745d6d/FullPage_GUCCI2018.png" data-mid="77387041" border="0" src="https://freight.cargo.site/w/1000/i/360c27ce85f1a85e483225a30f884afe5a69144944321f9e63cf59ee3b745d6d/FullPage_GUCCI2018.png" /> "Gift giving is such an innate part of sealing a connection with someone; there’s a sacredness to deciding on a piece and hoping it translates the love and feeling of warmth you carry for that person. We’re also beginning to witness the buzz of the holiday season, and what better way to nurture connections more holistically than by buying someone you care about something illustrious?" <img width="1404" height="1598" width_o="1404" height_o="1598" data-src="https://freight.cargo.site/t/original/i/1099cd6cb24302957d277281e219f21ed4f8858b8452ec4d0823fd799c6d4214/letter-1.png" data-mid="77387959" border="0" src="https://freight.cargo.site/w/1000/i/1099cd6cb24302957d277281e219f21ed4f8858b8452ec4d0823fd799c6d4214/letter-1.png" /> <img width="1404" height="1742" width_o="1404" height_o="1742" data-src="https://freight.cargo.site/t/original/i/314fdf92e9ac2c287e905332390dee7483e2d3e4c344e6bf0f353a9c0d4ee5df/letter-2.png" data-mid="77387960" border="0" src="https://freight.cargo.site/w/1000/i/314fdf92e9ac2c287e905332390dee7483e2d3e4c344e6bf0f353a9c0d4ee5df/letter-2.png" /> <img width="1404" height="1679" width_o="1404" height_o="1679" data-src="https://freight.cargo.site/t/original/i/45f2d938fb537ffc86f9938f3048d054149947f000f58d0e8481025645f45764/letter-3.png" data-mid="77387961" border="0" src="https://freight.cargo.site/w/1000/i/45f2d938fb537ffc86f9938f3048d054149947f000f58d0e8481025645f45764/letter-3.png" /> https://suetrancreative.com/Macy-s-Summer-2018 Wed, 22 Apr 2020 21:08:27 +0000 Sue Tran https://suetrancreative.com/Macy-s-Summer-2018 img { max-width: 640px!important; height:auto!important; display:block!important; margin: 0 auto; } Macy's SummerJUNE 2019 &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; OBJECTIVE Macy’s came to us with the insight that consumers are shopping most in the summer, because of their full itinerary of activities that ramp up during this season: festivals, rooftop drinks, backyard BBQs. To stand out, Macy’s was looking for a new campaign that leaned on R29’s trailblazing thinking and inclusive, celebratory content around our style stories as it relates to season. &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; WORK&nbsp; When it comes to street style, we always look to NYC and LA — but there is so much style to be discovered in-between.&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; We took our audience on a first-to-market digital road trip: a custom contest for readers across the country to tell us their summer stories for an opportunity to be flown to NY, styled by R29 stylists, and featured in a photo shoot. &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; ROLE &nbsp;Creative Direction, Art Direction, Casting&nbsp; <img width="720" height="864" width_o="720" height_o="864" data-src="https://freight.cargo.site/t/original/i/33f41ee425c8fa716bb136f0885bcc3ccf6740f168c01fcd849c85d65921f211/macys-hero-mobile-v2.jpg" data-mid="68069761" border="0" src="https://freight.cargo.site/w/720/i/33f41ee425c8fa716bb136f0885bcc3ccf6740f168c01fcd849c85d65921f211/macys-hero-mobile-v2.jpg" /> &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; CALL FOR ENTRIES &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; We received over 3.5K submissions in our Contest Form from R29 readers, making a 5.6% conversion from entry on the page to submission — and 100% positive sentiment overflowing in the comments section of women rallying other women in this opportunity. &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; We promoted this contest through influencer marketing.&nbsp;With both influencers and Refinery29 Editors, they created a mix of Instagram Stores and posts to drive submissions to the contest. &nbsp; <img width="2608" height="1656" width_o="2608" height_o="1656" data-src="https://freight.cargo.site/t/original/i/82abe56e283db526ebb34e2f6b4ff8f24fcfa72668e8f732e563be2f2dee4926/contest-form1.png" data-mid="77502374" border="0" src="https://freight.cargo.site/w/1000/i/82abe56e283db526ebb34e2f6b4ff8f24fcfa72668e8f732e563be2f2dee4926/contest-form1.png" /> <img width="2608" height="1656" width_o="2608" height_o="1656" data-src="https://freight.cargo.site/t/original/i/da2156ca6c435e8318dc71770f4f6380f4a8133dcc5d5a959eccd42aa1a903e5/contest-form2.png" data-mid="77502748" border="0" src="https://freight.cargo.site/w/1000/i/da2156ca6c435e8318dc71770f4f6380f4a8133dcc5d5a959eccd42aa1a903e5/contest-form2.png" /> <img width="2608" height="1656" width_o="2608" height_o="1656" data-src="https://freight.cargo.site/t/original/i/ebe738fecc02ac58af2e757f36272593a6d1f4fe1d1f25ecf7a7fd5df77047ba/contest-form3.png" data-mid="77502749" border="0" src="https://freight.cargo.site/w/1000/i/ebe738fecc02ac58af2e757f36272593a6d1f4fe1d1f25ecf7a7fd5df77047ba/contest-form3.png" /> <img width="1265" height="2545" width_o="1265" height_o="2545" data-src="https://freight.cargo.site/t/original/i/344a4a87c816e48ab1a277cecc443a61a8249b2e4c805794e97cc3cff3be0b92/mock1.png" data-mid="77496902" border="0" src="https://freight.cargo.site/w/1000/i/344a4a87c816e48ab1a277cecc443a61a8249b2e4c805794e97cc3cff3be0b92/mock1.png" /> <img width="1265" height="2545" width_o="1265" height_o="2545" data-src="https://freight.cargo.site/t/original/i/97a2f411c2d5c736fa0331bdb16ac365f3bf806625c433050bd57fa1a60ca4b7/mock2.png" data-mid="77496903" border="0" src="https://freight.cargo.site/w/1000/i/97a2f411c2d5c736fa0331bdb16ac365f3bf806625c433050bd57fa1a60ca4b7/mock2.png" /> <img width="1265" height="2545" width_o="1265" height_o="2545" data-src="https://freight.cargo.site/t/original/i/82e5380bc5496e5fa76f4d423bba4d5006896f6231a3a02ba4e0003d57880efc/mock3.png" data-mid="77496904" border="0" src="https://freight.cargo.site/w/1000/i/82e5380bc5496e5fa76f4d423bba4d5006896f6231a3a02ba4e0003d57880efc/mock3.png" /> <img width="1265" height="2545" width_o="1265" height_o="2545" data-src="https://freight.cargo.site/t/original/i/271827ba3d74725b0d31c569011a603ca7dd2557a19d7ec14620968df39ad344/mock4.png" data-mid="77496905" border="0" src="https://freight.cargo.site/w/1000/i/271827ba3d74725b0d31c569011a603ca7dd2557a19d7ec14620968df39ad344/mock4.png" /> <img width="1265" height="2545" width_o="1265" height_o="2545" data-src="https://freight.cargo.site/t/original/i/866f8cadb3cad4ccc695bc15f6f4143b4acf693e4be56d59847bb1116db66b9f/mock5.png" data-mid="77496906" border="0" src="https://freight.cargo.site/w/1000/i/866f8cadb3cad4ccc695bc15f6f4143b4acf693e4be56d59847bb1116db66b9f/mock5.png" /> <img width="1265" height="2545" width_o="1265" height_o="2545" data-src="https://freight.cargo.site/t/original/i/b70c7c07d32e850d73799516d204545baead98dc5af17aa29698fc687d45cd49/mock6.png" data-mid="77496907" border="0" src="https://freight.cargo.site/w/1000/i/b70c7c07d32e850d73799516d204545baead98dc5af17aa29698fc687d45cd49/mock6.png" /> <img width="1265" height="2545" width_o="1265" height_o="2545" data-src="https://freight.cargo.site/t/original/i/70cbeb84b5b2dc505a163e5361ab1bf1b8d39cf90fb0d8b6af34602febed8a23/mock7.png" data-mid="77496908" border="0" src="https://freight.cargo.site/w/1000/i/70cbeb84b5b2dc505a163e5361ab1bf1b8d39cf90fb0d8b6af34602febed8a23/mock7.png" /> <img width="1265" height="2545" width_o="1265" height_o="2545" data-src="https://freight.cargo.site/t/original/i/76a2fac7251438d4ab11900c9eb349bfa93324667e3f9c64a5be101744bb83ea/mock8.png" data-mid="77496909" border="0" src="https://freight.cargo.site/w/1000/i/76a2fac7251438d4ab11900c9eb349bfa93324667e3f9c64a5be101744bb83ea/mock8.png" /> <img width="1265" height="2545" width_o="1265" height_o="2545" data-src="https://freight.cargo.site/t/original/i/52d3371168285d4b4eea0b762b7314af9614c999ea1431588c5c9bc78cc38bf3/mock9.png" data-mid="77496910" border="0" src="https://freight.cargo.site/w/1000/i/52d3371168285d4b4eea0b762b7314af9614c999ea1431588c5c9bc78cc38bf3/mock9.png" /> &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; RESULTS&nbsp;&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; What we found: 3 real girls from North Carolina, Alabama, and Pennsylvania. We flew them here for a NYC photoshoot experience and told their stories across R29’s channels, including this photo feature. <img width="2000" height="750" width_o="2000" height_o="750" data-src="https://freight.cargo.site/t/original/i/d1d205fc5470e2be2fff1709f39aeecb890d7c20ff80d62e3eea34d377042d65/image.jpg" data-mid="68069734" border="0" src="https://freight.cargo.site/w/1000/i/d1d205fc5470e2be2fff1709f39aeecb890d7c20ff80d62e3eea34d377042d65/image.jpg" /> <img width="2350" height="3732" width_o="2350" height_o="3732" data-src="https://freight.cargo.site/t/original/i/18978d55d037334bfea4ddce153513a0636ea37147b2c5734def573df2515d16/screencapture-refinery29-en-us-summer-stories-macys-winners-2020-01-22-12_17_57.png" data-mid="68069717" border="0" src="https://freight.cargo.site/w/1000/i/18978d55d037334bfea4ddce153513a0636ea37147b2c5734def573df2515d16/screencapture-refinery29-en-us-summer-stories-macys-winners-2020-01-22-12_17_57.png" /><img width="2350" height="1945" width_o="2350" height_o="1945" data-src="https://freight.cargo.site/t/original/i/1e91a1501887d7c1875efb17c6122be55c9f7e873128719fab0a9a9b2983a526/screencapture-refinery29-en-us-summer-stories-macys-winners-2020-01-22-12_17_57-copy-2.png" data-mid="68069760" border="0" src="https://freight.cargo.site/w/1000/i/1e91a1501887d7c1875efb17c6122be55c9f7e873128719fab0a9a9b2983a526/screencapture-refinery29-en-us-summer-stories-macys-winners-2020-01-22-12_17_57-copy-2.png" /><img width="2350" height="1965" width_o="2350" height_o="1965" data-src="https://freight.cargo.site/t/original/i/e9565f4f35516a406e1ab040d95776b29b385f659d401afea1d866c77136a07d/screencapture-refinery29-en-us-summer-stories-macys-winners-2020-01-22-12_17_57-copy.png" data-mid="68069735" border="0" src="https://freight.cargo.site/w/1000/i/e9565f4f35516a406e1ab040d95776b29b385f659d401afea1d866c77136a07d/screencapture-refinery29-en-us-summer-stories-macys-winners-2020-01-22-12_17_57-copy.png" /> CREDITSArt Director, Design: Andreina Carillo Illustrator: Seung Won Chun&nbsp; Fashion Editor: Chelsea Peng Photo Editor: Isabella Alesci Photographer: Bec Lorrimer Stylist: Haley LoewenthalMakeup: Ingeborb https://suetrancreative.com/PUMA-2018 Tue, 14 Aug 2018 18:33:24 +0000 Sue Tran https://suetrancreative.com/PUMA-2018 img { max-width: 750px!important; height:auto!important; display:block!important; margin: 0 auto; } Puma2018 &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; OBJECTIVE Create an upfront program to drive awareness, engagement, and purchase along PUMA’s 2018 messaging of ‘Do You’. Along product priority drops, year-long campaign needed to tap into Refinery29’s Gen Z audience. &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; CONCEPT Before you ‘do you,’ you have to find you. We define who we are through what we discover daily, the people we surround ourselves with, and the styles that we wear. &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; WORK This platform explores the power of micro-influencers that reflects the ethos and messaging across five different PUMA shoe drops — from uncovering the spirit of one’s being, to how individuality is formed by who you choose to surround yourself with. &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; ROLE&nbsp; Creative Direction / Concepts, Art Direction, Editorial Direction &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; RESULTS &nbsp;Campaign #5 was a Nominee for Advertising, Media, &amp; PR: Branded Content - Fashion, Beauty &amp; Lifestyle in the 2019 Webby Awards. <img width="1090" height="1308" width_o="1090" height_o="1308" data-src="https://freight.cargo.site/t/original/i/9007180f038bf024827783430852b1a61d8afd1c2487629c1f8115ac6ca507c3/image.jpg" data-mid="59203941" border="0" src="https://freight.cargo.site/w/1000/i/9007180f038bf024827783430852b1a61d8afd1c2487629c1f8115ac6ca507c3/image.jpg" /> DEFY &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; Playing off the shoe name DEFY, this custom photo story pulls at the duality of being a female athlete: a female and an athlete. Through a interview with Skylar Diggins, a basketball player in the WBNA and a role model for many girls, we explored who she is, her routine, and how she gives back to teach kids the life lessons and skills that comes from being an athlete. We went to Dallas to scout a rustic, weathered gym that hints at this youthful time of gym class, and with various outfits to represent the multitudes of her—on and off the court. Live Article Here <img width="2576" height="3390" width_o="2576" height_o="3390" data-src="https://freight.cargo.site/t/original/i/d38cb6b276da8f7f2eff7fa32de5a8e5974446f4350ba573f5d333b75ee6e7a5/Skylar-Finals0007.jpg" data-mid="52126951" border="0" src="https://freight.cargo.site/w/1000/i/d38cb6b276da8f7f2eff7fa32de5a8e5974446f4350ba573f5d333b75ee6e7a5/Skylar-Finals0007.jpg" /> <img width="3390" height="2576" width_o="3390" height_o="2576" data-src="https://freight.cargo.site/t/original/i/0dd3b403b9cd22d70cfe2257ecccf700610b3085af595dda6326925fbe86ecdd/Skylar-Finals0006.jpg" data-mid="52126954" border="0" src="https://freight.cargo.site/w/1000/i/0dd3b403b9cd22d70cfe2257ecccf700610b3085af595dda6326925fbe86ecdd/Skylar-Finals0006.jpg" /> <img width="2415" height="2576" width_o="2415" height_o="2576" data-src="https://freight.cargo.site/t/original/i/495e8333494bc373a21b1a4a2b2beb69f3373f44bf0e24754c0a1a4b46880be3/Skylar-Finals0004.jpg" data-mid="52126950" border="0" src="https://freight.cargo.site/w/1000/i/495e8333494bc373a21b1a4a2b2beb69f3373f44bf0e24754c0a1a4b46880be3/Skylar-Finals0004.jpg" /> <img width="2576" height="3390" width_o="2576" height_o="3390" data-src="https://freight.cargo.site/t/original/i/ade0f195fe6c02ddd5f713d21d5aef698f0c5b50db41e62215612597cf5171d0/Skylar.Puma66.jpg" data-mid="52126953" border="0" src="https://freight.cargo.site/w/1000/i/ade0f195fe6c02ddd5f713d21d5aef698f0c5b50db41e62215612597cf5171d0/Skylar.Puma66.jpg" /> <img width="3390" height="2576" width_o="3390" height_o="2576" data-src="https://freight.cargo.site/t/original/i/40c082540abd9c8e9748091d967d353458f54a954161b4923e1b27403b7d8eb7/Skylar-Finals0001.jpg" data-mid="52126948" border="0" src="https://freight.cargo.site/w/1000/i/40c082540abd9c8e9748091d967d353458f54a954161b4923e1b27403b7d8eb7/Skylar-Finals0001.jpg" /> <img width="3390" height="2576" width_o="3390" height_o="2576" data-src="https://freight.cargo.site/t/original/i/11b97de332871dcd00ed2fc1c6001b5ae09cea5cb53e10a987d1223bbf88f90c/Skylar-Finals0009.jpg" data-mid="52126955" border="0" src="https://freight.cargo.site/w/1000/i/11b97de332871dcd00ed2fc1c6001b5ae09cea5cb53e10a987d1223bbf88f90c/Skylar-Finals0009.jpg" /> <img width="3390" height="2576" width_o="3390" height_o="2576" data-src="https://freight.cargo.site/t/original/i/a08c1eb59da5988fb62774e5f21794b48d6507b38d4c16dd3c59473a73b21849/Skylar-Finals0011.jpg" data-mid="52126949" border="0" src="https://freight.cargo.site/w/1000/i/a08c1eb59da5988fb62774e5f21794b48d6507b38d4c16dd3c59473a73b21849/Skylar-Finals0011.jpg" /> <img width="2661" height="3300" width_o="2661" height_o="3300" data-src="https://freight.cargo.site/t/original/i/27bed7c722c46f5c854346837989a1826c2ffd38e61af868b285f89afcc5f30c/Skylar-Finals0008.jpg" data-mid="52126952" border="0" src="https://freight.cargo.site/w/1000/i/27bed7c722c46f5c854346837989a1826c2ffd38e61af868b285f89afcc5f30c/Skylar-Finals0008.jpg" /> VARSITY PACK &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; Everyone has something unique to bring to the table, but when women come together, we all rise, and we all thrive. Collective communities give women a stimulating space to circle around their common interests. From music to fashion to nail art, women empowering other women creates a force that’s bolder together, fueling infinite creativity. &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; Inspired by the PUMA Varsity Pack drop, we celebrate women coming together and creating collaboratively in this social-first program. Live Link Here <img width="3144" height="3144" width_o="3144" height_o="3144" data-src="https://freight.cargo.site/t/original/i/fedb5fc85bb5cce41949da3221089fc3c941522f4394db090a15bf0cfd86f6dd/4027-20.jpg" data-mid="22289610" border="0" src="https://freight.cargo.site/w/1000/i/fedb5fc85bb5cce41949da3221089fc3c941522f4394db090a15bf0cfd86f6dd/4027-20.jpg" /> <img width="4308" height="4308" width_o="4308" height_o="4308" data-src="https://freight.cargo.site/t/original/i/bd4e908ff2b70082deec6477830d55afcb3483e0a09456dce39bcec51a7be53a/4021-15.jpg" data-mid="22289573" border="0" src="https://freight.cargo.site/w/1000/i/bd4e908ff2b70082deec6477830d55afcb3483e0a09456dce39bcec51a7be53a/4021-15.jpg" /> <img width="4276" height="4276" width_o="4276" height_o="4276" data-src="https://freight.cargo.site/t/original/i/8137384089c2db15e8e7bd96ad3c49f603b4562d6d1301fe9fc8f3a8b40cc711/4023-10.jpg" data-mid="22289574" border="0" src="https://freight.cargo.site/w/1000/i/8137384089c2db15e8e7bd96ad3c49f603b4562d6d1301fe9fc8f3a8b40cc711/4023-10.jpg" /> CALI EXOTICLive Link Here <img width="1090" height="1308" width_o="1090" height_o="1308" data-src="https://freight.cargo.site/t/original/i/98880d6e9bc44d1218cd5bb10ff895dbe2280b88c8262a9cf2f85e127e6e136a/image.jpg" data-mid="59203919" border="0" src="https://freight.cargo.site/w/1000/i/98880d6e9bc44d1218cd5bb10ff895dbe2280b88c8262a9cf2f85e127e6e136a/image.jpg" /> <img width="1090" height="1090" width_o="1090" height_o="1090" data-src="https://freight.cargo.site/t/original/i/aa586e7d646791070140712ac3a9bae312d4c511f6412c08e6bebf7336878650/image-1.jpg" data-mid="59203918" border="0" src="https://freight.cargo.site/w/1000/i/aa586e7d646791070140712ac3a9bae312d4c511f6412c08e6bebf7336878650/image-1.jpg" /> <img width="1090" height="1090" width_o="1090" height_o="1090" data-src="https://freight.cargo.site/t/original/i/1bb5a83890767a3bfe42b078b0feb5a969e34928c07c8406fdca57b567b265fd/image-3.jpg" data-mid="59203916" border="0" src="https://freight.cargo.site/w/1000/i/1bb5a83890767a3bfe42b078b0feb5a969e34928c07c8406fdca57b567b265fd/image-3.jpg" /> <img width="1090" height="1090" width_o="1090" height_o="1090" data-src="https://freight.cargo.site/t/original/i/6a66895bdc8bc97373096b82b9504d156cef2e2d5ff0334b8de2de81cce9d783/image-2.jpg" data-mid="59203917" border="0" src="https://freight.cargo.site/w/1000/i/6a66895bdc8bc97373096b82b9504d156cef2e2d5ff0334b8de2de81cce9d783/image-2.jpg" /> DEFY LUXELive Link Here <img width="1090" height="1308" width_o="1090" height_o="1308" data-src="https://freight.cargo.site/t/original/i/9007180f038bf024827783430852b1a61d8afd1c2487629c1f8115ac6ca507c3/image.jpg" data-mid="59203941" border="0" src="https://freight.cargo.site/w/1000/i/9007180f038bf024827783430852b1a61d8afd1c2487629c1f8115ac6ca507c3/image.jpg" /><img width="1090" height="1363" width_o="1090" height_o="1363" data-src="https://freight.cargo.site/t/original/i/a2bad78453acc1b8d4ce575293dd5b588a9da1b97699c55cfc5ce3ca04fc4995/image-1.jpg" data-mid="59203940" border="0" src="https://freight.cargo.site/w/1000/i/a2bad78453acc1b8d4ce575293dd5b588a9da1b97699c55cfc5ce3ca04fc4995/image-1.jpg" /> <img width="1090" height="1363" width_o="1090" height_o="1363" data-src="https://freight.cargo.site/t/original/i/eb303747796586882250c96c03c0fda8e87ba8b9a0eaefafc24cc87ab0c1a0be/image-3.jpg" data-mid="59203938" border="0" src="https://freight.cargo.site/w/1000/i/eb303747796586882250c96c03c0fda8e87ba8b9a0eaefafc24cc87ab0c1a0be/image-3.jpg" /> <img width="1090" height="1363" width_o="1090" height_o="1363" data-src="https://freight.cargo.site/t/original/i/e71166ba2c1a57977254a501dc979200e0dc890f071ede799e8fd3f6be0502ae/image-2.jpg" data-mid="59203939" border="0" src="https://freight.cargo.site/w/1000/i/e71166ba2c1a57977254a501dc979200e0dc890f071ede799e8fd3f6be0502ae/image-2.jpg" /> 5. CALI FASHIONLive Link Here -&nbsp;2019 Webby Nominee&nbsp; <img width="3840" height="5760" width_o="3840" height_o="5760" data-src="https://freight.cargo.site/t/original/i/eee11ca49a300b1e9848271bdc1ee7e66497eae169748c66131b0b4e618b222d/02_161-2-new.jpg" data-mid="59204178" border="0" src="https://freight.cargo.site/w/1000/i/eee11ca49a300b1e9848271bdc1ee7e66497eae169748c66131b0b4e618b222d/02_161-2-new.jpg" /> <img width="3840" height="5760" width_o="3840" height_o="5760" data-src="https://freight.cargo.site/t/original/i/2ee7ce405c9c3f56835b5ba709b3c7f52b369010e16f284331671e6f54e930d8/02_177-2.jpg" data-mid="59204179" border="0" src="https://freight.cargo.site/w/1000/i/2ee7ce405c9c3f56835b5ba709b3c7f52b369010e16f284331671e6f54e930d8/02_177-2.jpg" /> <img width="3840" height="5760" width_o="3840" height_o="5760" data-src="https://freight.cargo.site/t/original/i/21c2d34279ab3ec1d641cccabf960bcbd826c77e852a684f824957f31a1cccd9/118-2-new.jpg" data-mid="59204264" border="0" src="https://freight.cargo.site/w/1000/i/21c2d34279ab3ec1d641cccabf960bcbd826c77e852a684f824957f31a1cccd9/118-2-new.jpg" /> <img width="3840" height="5760" width_o="3840" height_o="5760" data-src="https://freight.cargo.site/t/original/i/f4a5625c260e8aa86998f19951e13c556bf2700cd32253aa5f166d5337d6a34c/01_097.jpg" data-mid="59204265" border="0" src="https://freight.cargo.site/w/1000/i/f4a5625c260e8aa86998f19951e13c556bf2700cd32253aa5f166d5337d6a34c/01_097.jpg" /> <img width="3840" height="5760" width_o="3840" height_o="5760" data-src="https://freight.cargo.site/t/original/i/4c9a36a645ae0ac892601e1d642201e8cce050bce475184035700e91b0e369ea/02_031.jpg" data-mid="59204266" border="0" src="https://freight.cargo.site/w/1000/i/4c9a36a645ae0ac892601e1d642201e8cce050bce475184035700e91b0e369ea/02_031.jpg" /> https://suetrancreative.com/Freelance-UX-Design Wed, 29 Jan 2020 03:38:23 +0000 Sue Tran https://suetrancreative.com/Freelance-UX-Design img{ border:1px solid #e0e0e0; max-width:700px; height:auto!important; display:block; margin: 0 auto !important; } Freelance UX Design2014-2019 &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; WORK A collection of UX design work for various clients, across landing pages, redesigns, a/b testing concepts. &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; ROLE&nbsp; UX + UI Design <img width="1440" height="1386" width_o="1440" height_o="1386" data-src="https://freight.cargo.site/t/original/i/d5e5553f35dc52866fcbcaa7be01e57e5a25016e61b4d989f250889483a1bb3f/homepage-revised-v2-copy.png" data-mid="59709079" border="0" src="https://freight.cargo.site/w/1000/i/d5e5553f35dc52866fcbcaa7be01e57e5a25016e61b4d989f250889483a1bb3f/homepage-revised-v2-copy.png" /> <img width="1440" height="6008" width_o="1440" height_o="6008" data-src="https://freight.cargo.site/t/original/i/e486426475fd5fa3d3069845c51e4eeddd8dd6c143696aa5145afaeb24c18a5a/homepage-revised-v2.png" data-mid="59708668" border="0" src="https://freight.cargo.site/w/1000/i/e486426475fd5fa3d3069845c51e4eeddd8dd6c143696aa5145afaeb24c18a5a/homepage-revised-v2.png" /> <img width="1440" height="800" width_o="1440" height_o="800" data-src="https://freight.cargo.site/t/original/i/9fc3602dbc6f3ee061d9591bdbb97679bc50c170406d4db34a8cbb7fd70bfc75/homepage-step2-choosen.png" data-mid="59708885" border="0" src="https://freight.cargo.site/w/1000/i/9fc3602dbc6f3ee061d9591bdbb97679bc50c170406d4db34a8cbb7fd70bfc75/homepage-step2-choosen.png" /> <img width="1440" height="800" width_o="1440" height_o="800" data-src="https://freight.cargo.site/t/original/i/838e75d8aa70e313404435023e73073c6489c0fcf584ef649a026d172575a59f/homepage-step3-chosen.png" data-mid="59708896" border="0" src="https://freight.cargo.site/w/1000/i/838e75d8aa70e313404435023e73073c6489c0fcf584ef649a026d172575a59f/homepage-step3-chosen.png" /> <img width="1440" height="3000" width_o="1440" height_o="3000" data-src="https://freight.cargo.site/t/original/i/e34298a302348aa295d8245d667383ef0fcba9a619997c8f953b5f4dd70785ef/AURA-Mocks-Desktop.png" data-mid="59708513" border="0" src="https://freight.cargo.site/w/1000/i/e34298a302348aa295d8245d667383ef0fcba9a619997c8f953b5f4dd70785ef/AURA-Mocks-Desktop.png" /> <img width="1440" height="2107" width_o="1440" height_o="2107" data-src="https://freight.cargo.site/t/original/i/1497fa4c090286aa9e0101b5d9891f467888ca6b13ee0b8b7bef4f32fee33acd/Product-Page-Desktop.png" data-mid="59708514" border="0" src="https://freight.cargo.site/w/1000/i/1497fa4c090286aa9e0101b5d9891f467888ca6b13ee0b8b7bef4f32fee33acd/Product-Page-Desktop.png" /> <img width="1024" height="1141" width_o="1024" height_o="1141" data-src="https://freight.cargo.site/t/original/i/1a03f9d460333ce8ce5b8740fc10cf9311f2b4b8c30b26bd3b8cd31bd3f2180a/FlyWheel-FormDesign.png" data-mid="59708518" border="0" src="https://freight.cargo.site/w/1000/i/1a03f9d460333ce8ce5b8740fc10cf9311f2b4b8c30b26bd3b8cd31bd3f2180a/FlyWheel-FormDesign.png" /> <img width="1440" height="3394" width_o="1440" height_o="3394" data-src="https://freight.cargo.site/t/original/i/d2fbc237ba1b9bf23bbb31046f2a4e3db03529134fa830b4442ce6043989fb72/Homepage-DESKTOP.png" data-mid="59708715" border="0" src="https://freight.cargo.site/w/1000/i/d2fbc237ba1b9bf23bbb31046f2a4e3db03529134fa830b4442ce6043989fb72/Homepage-DESKTOP.png" /> <img width="1200" height="4651" width_o="1200" height_o="4651" data-src="https://freight.cargo.site/t/original/i/56d8b503c78e9634322237e6d4ac1e1408dd77d1be373c484519ecd63782e704/WWxAaaptiv_Desktop_v3.png" data-mid="59708511" border="0" src="https://freight.cargo.site/w/1000/i/56d8b503c78e9634322237e6d4ac1e1408dd77d1be373c484519ecd63782e704/WWxAaaptiv_Desktop_v3.png" /> <img width="1280" height="1064" width_o="1280" height_o="1064" data-src="https://freight.cargo.site/t/original/i/f3088aa2469243e426bdb886151f7546e37f0d694a8f6b0e9c4f627e754f3fd9/Mintbox-desktop-4_redo.png" data-mid="59708926" border="0" src="https://freight.cargo.site/w/1000/i/f3088aa2469243e426bdb886151f7546e37f0d694a8f6b0e9c4f627e754f3fd9/Mintbox-desktop-4_redo.png" /> <img width="1280" height="768" width_o="1280" height_o="768" data-src="https://freight.cargo.site/t/original/i/07fb1e861bed3f6a153c762e95e3cb6a406632961357d5df8df3b04f6baa0d41/Mintbox-desktop-OFFER-online.png" data-mid="59708924" border="0" src="https://freight.cargo.site/w/1000/i/07fb1e861bed3f6a153c762e95e3cb6a406632961357d5df8df3b04f6baa0d41/Mintbox-desktop-OFFER-online.png" /> <img width="1280" height="768" width_o="1280" height_o="768" data-src="https://freight.cargo.site/t/original/i/2bdbd1689a592a2a70d81687e89087b1f3a50e246e6660d0b1d71b2394b48f6e/Mintbox-desktop-OFFER-instore.png" data-mid="59708925" border="0" src="https://freight.cargo.site/w/1000/i/2bdbd1689a592a2a70d81687e89087b1f3a50e246e6660d0b1d71b2394b48f6e/Mintbox-desktop-OFFER-instore.png" /> https://suetrancreative.com/adidas-Parley-2018 Thu, 23 Jan 2020 03:24:37 +0000 Sue Tran https://suetrancreative.com/adidas-Parley-2018 adidas ParleyJUNE 2018 &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; OBJECTIVE adidas reimagined their an Ultraboost sneaker with Parley to upcycle with upcycled plastic bottles collected from the ocean (about 11!). We partnered to share another four additional, easy ways you can make a difference to protect the ocean. &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; WORK Through a serviceable, infographic format, together, we fight against marine plastic pollution. &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; ROLE&nbsp; Creative Direction, Concept, Art Direction &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; Live Article Here <img width="1520" height="1824" width_o="1520" height_o="1824" data-src="https://freight.cargo.site/t/original/i/3cfccf5c33344880be36c0a50e1450ddc2925c21258bee30ec807ae226387ada/image-4.jpg" data-mid="59244085" border="0" src="https://freight.cargo.site/w/1000/i/3cfccf5c33344880be36c0a50e1450ddc2925c21258bee30ec807ae226387ada/image-4.jpg" /> <img width="1539" height="1456" width_o="1539" height_o="1456" data-src="https://freight.cargo.site/t/original/i/d527cffddbb994c5fb16dcd4a9d62a6103c3243f979f33f2c0944146300eb611/adidasPARLEY-fullpage-copy.jpg" data-mid="59244089" border="0" src="https://freight.cargo.site/w/1000/i/d527cffddbb994c5fb16dcd4a9d62a6103c3243f979f33f2c0944146300eb611/adidasPARLEY-fullpage-copy.jpg" /> <img width="2000" height="3556" width_o="2000" height_o="3556" data-src="https://freight.cargo.site/t/original/i/83c6141b49f43cb0aa20e8503086a95f9a7de4acf7bc2eaeca41cc6e179b9d73/image-3.jpg" data-mid="59244086" border="0" src="https://freight.cargo.site/w/1000/i/83c6141b49f43cb0aa20e8503086a95f9a7de4acf7bc2eaeca41cc6e179b9d73/image-3.jpg" /> <img width="1440" height="1554" width_o="1440" height_o="1554" data-src="https://freight.cargo.site/t/original/i/13bed72c0b6a748c56570e57ae4c7c67e4b20c3c480df4ce9d8c940aa0b1a956/image.png" data-mid="59244087" border="0" src="https://freight.cargo.site/w/1000/i/13bed72c0b6a748c56570e57ae4c7c67e4b20c3c480df4ce9d8c940aa0b1a956/image.png" /><img width="2000" height="3556" width_o="2000" height_o="3556" data-src="https://freight.cargo.site/t/original/i/94bf71f118727d83ff88592481cb9474bbacb6ce6f193fa8bc8433c57b8c1508/image-2.jpg" data-mid="59244088" border="0" src="https://freight.cargo.site/w/1000/i/94bf71f118727d83ff88592481cb9474bbacb6ce6f193fa8bc8433c57b8c1508/image-2.jpg" />