Sue Tran

At age 11, I started teaching myself design.
At 13, I taught myself how to code to bring it to life.

Fast forward 16 years, I am still obsessed with the everchanging digital space, and working as a Creative Director and Multidisciplinary Designer in Los Angeles.

My creative approach combines design thinking, consumer strategy & insights, and mindful brand storytelling — injected by experiences that make me and culture that consumes me.

Currently, I am the Creative Director at Zehner, a digital agency connecting brands to consumers through commerce. I lead the brand and design teams, meanwhile building out Zehner Studio, a content shop with photo, video, illustration, and copywriting to enhance new brand launches and rebrands.

Prior to that, I was the Associate Creative Director at Refinery29 and Vice Media on the branded content team. I wove our clients’ objectives into each respective editorial mission to amplify underrepresented voices and explore subcultures. Working in all mediums, such as photo, video, editorial, social, and experiential, I helped brands craft their voice and direct content that is culture-defining and perspective-shifting across fashion (luxury + streetwear focus), beauty, food, and more.

I have also grown digital branded content and product at The New Yorker, and repositioned and rebranded eCommerce at The New York Times.

In my even earlier—pre-new York—days, I built visual identity at an award-winning brand strategy firm in Boston for fashion companies, local businesses, non-profits, and styled for an eCommerce pioneer in streetwear fashion, Karmaloop.

Select Clients
Gucci, Nike, adidas, Puma, Asics, New Balance, Under Armour, Macy’s, Bloomingdale’s, Ralph Lauren, Tumi, Tiffany & Co, Bulgari, HP, Google, Qualcomm, Mailchimp, eBay, Sephora, Ulta Beauty, Johnson & Johnson, Amazon Studios, HBO, Showtime, FX, Arizona Tourism, Singapore Airlines, Destination Canada, Visit Britain, Campbell’s, Whole Foods

Grand Jury
Cresta Awards 2021

Webby 2019 Nominee
Nominee for Advertising, Media, & PR: Branded Content - Fashion, Beauty & Lifestyle in the 2019 Webby Awards in partnership with Puma.

NPR: Hidden Brain
On January 1, 2018, I had a cameo interview on NPR's Hidden Brain podcast within Tim Wu's, professor at Columbia and writer for The New Yorker, interview. 

Best of Brandtale
For The Lost City of Z on The New Yorker, sponsored by Amazon Studios and Bleecker Street Media.

NYTimes Publisher’s Award
Q1 2015 - Awarded March 2015 
"For their yearlong effort to redesign and re-platform our online store into an elegant and easy-to-navigate site and their ingenuity in overcoming marketing challenges to increase store growth."
Award emphasized performance for Q4 2014 metrics at The New York Times Store, under my creative/art direction and onsite experience strategy.

Boston Globe & Boston.com
Stylephile - Stylist feature in 2013
Interviewed by Boston Globe Style writer, Christopher Munther on Boston style and using Instagram as a platform for showcasing it. This was written back in my early career as an eCommerce stylist in the streetwear industry.