Sue Tran

At age 11, I started teaching myself design.
At 13, I taught myself how to code to bring it to life.

Fast forward 16 years, I am still obsessed with the everchanging digital space, and working as a Creative Director and Multidisciplinary Designer in Los Angeles.

My creative approach combines design thinking, consumer strategy & insights, and purposeful brand storytelling — injected by experiences that make me and culture that consumes me.

Currently, I am the Creative Director at Zehner, leading the strategy, design, and content teams working to recontextualize eComm experiences into brand experiences with an emphasis on storytelling to align with modern consumers.

Prior to that, I was the Associate Creative Director at Refinery29 and Vice Media Group on the branded content team. I wove our clients’ objectives into each respective editorial mission to amplify underrepresented voices and explore subcultures. Working in all mediums, such as photo, video, editorial, social, and experiential, I helped brands craft their voice and direct content that is culture-defining and perspective-shifting across fashion (luxury + streetwear focus), beauty, food, and more.

I have also grown digital branded content and product at The New Yorker, and repositioned and rebranded eCommerce at The New York Times.

In my even earlier—pre-new York—days, I built visual identities at an award-winning brand strategy firm in Boston for fashion companies, local businesses, non-profits, and styled for an eCommerce pioneer in streetwear fashion, Karmaloop.

Select Clients
Gucci, Nike, adidas, Puma, Asics, New Balance, Under Armour, Macy’s, Bloomingdale’s, Ralph Lauren, Tumi, Tiffany & Co, Bulgari, HP, Google, Qualcomm, Mailchimp, eBay, Sephora, Ulta Beauty, Johnson & Johnson, Amazon Studios, HBO, Showtime, FX, Arizona Tourism, Singapore Airlines, Destination Canada, Visit Britain, Campbell’s, Whole Foods

Grand Jury
Cresta Awards 2021

Webby 2019 Nominee
Nominee for Advertising, Media, & PR: Branded Content - Fashion, Beauty & Lifestyle in the 2019 Webby Awards in partnership with Puma.

NPR: Hidden Brain
On January 1, 2018, I had a cameo interview on NPR's Hidden Brain podcast within Tim Wu's, professor at Columbia and writer for The New Yorker, interview. 

Best of Brandtale
For The Lost City of Z on The New Yorker, sponsored by Amazon Studios and Bleecker Street Media.

NYTimes Publisher’s Award
Q1 2015 - Awarded March 2015 
"For their yearlong effort to redesign and re-platform our online store into an elegant and easy-to-navigate site and their ingenuity in overcoming marketing challenges to increase store growth."
Award emphasized performance for Q4 2014 metrics at The New York Times Store, under my creative/art direction and onsite experience strategy.

Boston Globe & Boston.com
Stylephile - Stylist feature in 2013
Interviewed by Boston Globe Style writer, Christopher Munther on Boston style and using Instagram as a platform for showcasing it. This was written back in my early career as an eCommerce stylist in the streetwear industry.