About
Sue Tran
At age 11, I started teaching myself design.
At age 13, I taught myself how to code to bring my design to life.
Fast forward to today, I am still obsessed with the everchanging creative landscape, working as a creative leader in NYC.
My creative approach combines human-centered storytelling, consumer insights, emerging technology, and purpose — injected by experiences that make me and culture that consumes me.
Currently, I am the Executive Creative Director at The Stable, part of Accenture Song. I lead an integrated creative studio with research, strategy, creative, and design teams working at the intersection of brand and commerce. From bridging the brand and shopping experience, to shaping a new approach to brand identity that reflect how brands truly live today, to activating creative solutions with emerging platforms, I’m driving the future of how brands interact within connected commerce.
Prior to that, I was the Creative Director at ZEHNER, and Associate Creative Director at Refinery29 and Vice Media Group on the branded content team. I drove forward our clients’ goals, woven into culture and consumer driven strategy + storytelling for content, campaigns, and experiences. Working across photo, video, editorial, social, experiential, and technology, I drove fashion, beauty, food, and lifestyle brands to redefine culture and shift perspectives with purpose.
I have also grown digital branded content and product at The New Yorker, and repositioned and rebranded eCommerce at The New York Times.
In my even earlier days, I developed brand identity at an award-winning brand strategy firm in Boston for fashion companies, local businesses, non-profits, and styled for an eCommerce pioneer in streetwear fashion, Karmaloop.
At age 13, I taught myself how to code to bring my design to life.
Fast forward to today, I am still obsessed with the everchanging creative landscape, working as a creative leader in NYC.
My creative approach combines human-centered storytelling, consumer insights, emerging technology, and purpose — injected by experiences that make me and culture that consumes me.
Currently, I am the Executive Creative Director at The Stable, part of Accenture Song. I lead an integrated creative studio with research, strategy, creative, and design teams working at the intersection of brand and commerce. From bridging the brand and shopping experience, to shaping a new approach to brand identity that reflect how brands truly live today, to activating creative solutions with emerging platforms, I’m driving the future of how brands interact within connected commerce.
Prior to that, I was the Creative Director at ZEHNER, and Associate Creative Director at Refinery29 and Vice Media Group on the branded content team. I drove forward our clients’ goals, woven into culture and consumer driven strategy + storytelling for content, campaigns, and experiences. Working across photo, video, editorial, social, experiential, and technology, I drove fashion, beauty, food, and lifestyle brands to redefine culture and shift perspectives with purpose.
I have also grown digital branded content and product at The New Yorker, and repositioned and rebranded eCommerce at The New York Times.
In my even earlier days, I developed brand identity at an award-winning brand strategy firm in Boston for fashion companies, local businesses, non-profits, and styled for an eCommerce pioneer in streetwear fashion, Karmaloop.
Select Clients
Gucci, adidas, Puma, Asics, New Balance, Under Armour, Macy’s, Bloomingdale’s, Ralph Lauren, Tumi, Tiffany & Co, Bulgari, HP, Google, Qualcomm, Mailchimp, eBay, Sephora, Ulta Beauty, Johnson & Johnson, Amazon Studios, HBO, Showtime, FX, Arizona Tourism, Singapore Airlines, Destination Canada, Visit Britain, Campbell’s, Whole Foods
Recognition/Awards/Press
Anthem Awards
Silver in Humanitarian Action & Services:
Community Engagement in 2023
Webby 2023 Honoree
Honoree for Websites and Mobile Sites
Shopping & Retail 2023 in the 2023 Webby Awards for the redesign of Verve Coffee.
Grand Jury
Cresta Awards 2021 + 2022
Webby 2019 Nominee
Nominee for Advertising, Media, & PR: Branded Content - Fashion, Beauty & Lifestyle in the 2019 Webby Awards in partnership with Puma.
NPR: Hidden Brain
On January 1, 2018, I had a cameo interview on NPR's Hidden Brain podcast within Tim Wu's, professor at Columbia and writer for The New Yorker, interview.
Best of Brandtale
For The Lost City of Z on The New Yorker, sponsored by Amazon Studios and Bleecker Street Media.
NYTimes Publisher’s Award
Q1 2015 - Awarded March 2015
"For their yearlong effort to redesign and re-platform our online store into an elegant and easy-to-navigate site and their ingenuity in overcoming marketing challenges to increase store growth."
Award emphasized performance for Q4 2014 metrics at The New York Times Store, under my creative/art direction and onsite experience strategy.
Boston Globe & Boston.com
Stylephile - Stylist feature in 2013
Interviewed by Boston Globe Style writer, Christopher Munther on Boston style and using Instagram as a platform for showcasing it. This was written back in my early career as an eCommerce stylist in the streetwear industry.
Silver in Humanitarian Action & Services:
Community Engagement in 2023
Webby 2023 Honoree
Honoree for Websites and Mobile Sites
Shopping & Retail 2023 in the 2023 Webby Awards for the redesign of Verve Coffee.
Grand Jury
Cresta Awards 2021 + 2022
Webby 2019 Nominee
Nominee for Advertising, Media, & PR: Branded Content - Fashion, Beauty & Lifestyle in the 2019 Webby Awards in partnership with Puma.
NPR: Hidden Brain
On January 1, 2018, I had a cameo interview on NPR's Hidden Brain podcast within Tim Wu's, professor at Columbia and writer for The New Yorker, interview.
Best of Brandtale
For The Lost City of Z on The New Yorker, sponsored by Amazon Studios and Bleecker Street Media.
NYTimes Publisher’s Award
Q1 2015 - Awarded March 2015
"For their yearlong effort to redesign and re-platform our online store into an elegant and easy-to-navigate site and their ingenuity in overcoming marketing challenges to increase store growth."
Award emphasized performance for Q4 2014 metrics at The New York Times Store, under my creative/art direction and onsite experience strategy.
Boston Globe & Boston.com
Stylephile - Stylist feature in 2013
Interviewed by Boston Globe Style writer, Christopher Munther on Boston style and using Instagram as a platform for showcasing it. This was written back in my early career as an eCommerce stylist in the streetwear industry.