Gucci Bloom

DECEMBER 2017

            OBJECTIVE Embracing the ultimate audio visual experience, Refinery29 and Gucci will present an ASMR-style, stop-motion Instagram post that will invite viewers to lean in and smell the bloom, in promotion of the Gucci Bloom fragrance.
            WORK Leaning into this internet fascination, a visual feast of sensorial play, close textures, and whimsical fingers will create a visually addictive and arousing sensation. With even and soft lighting, we minimize shadows to create a painterly, seductive world, where the product emerges into focus.
            ROLE  Creative Direction