Gucci Bloom
DECEMBER 2017
OBJECTIVE Embracing the ultimate audio visual experience, Refinery29 and Gucci will present an ASMR-style, stop-motion Instagram post that will invite viewers to lean in and smell the bloom, in promotion of the Gucci Bloom fragrance.
WORK Leaning into this internet fascination, a visual feast of sensorial play, close textures, and whimsical fingers will create a visually addictive and arousing sensation. With even and soft lighting, we minimize shadows to create a painterly, seductive world, where the product emerges into focus.
ROLE Creative Direction
![](https://freight.cargo.site/t/original/i/cb8eb5c33d43ab52fb6607be4e45d7fd089545dce7a9fa8ce4a8b0fbe88c1098/R29xGucci_still1_crop.jpg)
CREDITS
Director: Jackson Hallberg
Prop Stylist: Grace Hartnett
Senior Photo Editor: Erica Gannett