OBJECTIVE Promote Gucci’s Cruise 2020 Collection of luggage and bags for Holiday gifting.
WORK To get to our loved ones during this time of togetherness, traveling is inevitable — to make new memories with a new partner or rekindle distant relationships. With the ability to bring people together through gifts, our Gucci bags are a vehicle celebrate the magic of all the different people in our lives.
Going to the source of this seasonal global exchange, we created fictional stories of character archetypes at an airport security line. Paired with illustrated x-rays of their Gucci handbags and luggage, we asked them where they’re going, what they’ve packed, who it’s for and why — from the travel essentials such as a Gucci sweater or slippers, to the sleigh of Gucci gifts for those they’re headed towards.
ROLE Creative Direction + Concept
Live Article Here
Illustrator: Sara Andreasson
Art Direction: Elsa Jenna
Writer: Chelsea Peng