Macy's Inc Summer
OBJECTIVE Promotee Macy's INC International Concepts collection for the summer season.
CONCEPT Reform packing by rethinking our vacation-outfit prep strategy starting with the season's most common getaway: the 36-hour weekend escape. Using the most versatile pieces from INC International Concepts' summer delivery, created for Macy’s, we mapped out looks that will take you from the check-in desk to happy hour to Sunday brunch and back home again without so much as a rolling suitcase.
ROLE Creative Direction
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