NYTimes Father's Day

JUNE 2016

            OBJECTIVE Creative direction for our Father's Day campaign, to be applied across all our marketing creative collaterals.
            CONCEPT Spin our retro/retro-style products in a modern, stylish aesthetic. Create personas for different types of Dads that would resonate with our demographic. Accentuate the nostalgic moments of the gift of time with Dad.
            ROLE  Creative Direction, Art Direction, Product Styling, Design

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