NYTimes Father's Day
OBJECTIVE Creative direction for our Father's Day campaign, to be applied across all our marketing creative collaterals.
CONCEPT Spin our retro/retro-style products in a modern, stylish aesthetic. Create personas for different types of Dads that would resonate with our demographic. Accentuate the nostalgic moments of the gift of time with Dad.
ROLE Creative Direction, Art Direction, Product Styling, Design
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