NYTimes Holiday

DEC 2015

            OBJECTIVE Create a creative strategy and direction for Holiday 2015. Execute the product photography, print and digital ads, e-mail marketing, while maintaining a consistent customer journey and site experience for all visitors.
            CONCEPTShowcase a sense of a retro aesthetic of Holiday. Using older, traditional props such as tinsel, popcorn garland and Christmas lights. Keeping the styling minimal but quirky, to keep uniform with previous product photography, but contrasted with retro colors as the background and surface. Colors were inspired by vintage Christmas cards, circa 1950s. Tagline was set as "The Best Gifts Tell a Story," to verbally illustrate to the customer the content intent behind all of our products.
            ROLE  Creative Direction, Art Direction, Product Styling, Design


            DIGITAL ADS

            ECOMMERCE CONTENT I curated personas on our gift guide, based off of our knowledge and gatherings of our demographic.