NYTimes Holiday Lookbook
OBJECTIVE Create a Holiday 2015 Lookbook for corporate communications/PR to send out to media and bloggers to present The New York Times Store as a destination for all things newsworthy.
CONCEPT Tell a story to relate why the Store product offerings accentuate The New York Times reader's lifestyles for the Holiday season. Shooting specific product photography to embody the Time's aesthetic, hint at Holiday through minimal propping, but keeping it consistent with slightly different product styling.
ROLE Creative Direction, Art Direction, Product Styling, Design