NYTimes Mother's Day

MAY 2016

            OBJECTIVE Creative direction for our Mother's Day campaign, to be applied across all our marketing creative collaterals. To target a newer, younger, female demographic.
            CONCEPT Evoke nostalgic memories with a retro look & feel, but overlapping minimal, modern elements in the form of simple lines, natural shapes, bright pastels and a luxe overall aesthetic. Going down a route of mid-century modern design, while keeping inline with the Store's overall theme of 'The Best Gifts Tell a Story.'
            ROLE  Creative Direction, Art Direction, Product Styling, Design

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