The New York Times Store Rebrand

2015

            OBJECTIVE Rebrand and redesign the Store in order to strengthen its relationship as a brand extension of the Times company.
            WORK The Store has been around for about 16 years as a result of a perpetual interest of newsprint/photography reprints from the NYTimes Archives, and organically grew into a lifestyle destination for the core NYTimes demographic. I was brought on to assist in a major overahaul of creative for this sub brand.
            I redesigned of all print and digital marketing collaterals aligning to The Times’s brand. Overhaul of all marketing creatives, such as print/digital ads and product photography, carrying through on Jessica Helfand’s (of Design Observer) brand identity and Kelly Doe’s (Design Director) creative direction.
            ROLE  Art Direction, Design, Product Styling

            Current Site Here