The New York Times Store Rebrand
OBJECTIVE Rebrand and redesign the Store in order to strengthen its relationship as a brand extension of the Times company.
WORK The Store has been around for about 16 years as a result of a perpetual interest of newsprint/photography reprints from the NYTimes Archives, and organically grew into a lifestyle destination for the core NYTimes demographic. I was brought on to assist in a major overahaul of creative for this sub brand.
I redesigned of all print and digital marketing collaterals aligning to The Times’s brand. Overhaul of all marketing creatives, such as print/digital ads and product photography, carrying through on Jessica Helfand’s (of Design Observer) brand identity and Kelly Doe’s (Design Director) creative direction.
ROLE Art Direction, Design, Product Styling
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