NYTimes x Times Square Alliance
OBJECTIVE Bring The New York Times and Times Square Alliance together through a co-branded partnership. Create a digital marketing and social strategy to promote content. Use archival photography to tell and show the history of how NYTimes influenced the tradition of celebrating New Years Eve in Times Square.
WORK Curated photography of NYE celebrations from our archives for a pop-up eCommerce shop. Created a co-branded logo using NYT content and type with TSA's color identity to bring it all together to one cohesive look. Designed and developed the informational micro-site to efficiently present the photos and its history, as well as the history behind the tradition. Easy navigation on all pages to the New York Times Store site to purchase these historic prints.
ROLE Creative Direction, Art Direction, Product Styling, Design
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