Polo Ralph Lauren

APRIL 2018

            OBJECTIVE Promote Ralph Lauren's iconic polo in a fresh way.
            CONCEPT At Refinery29, we believe fashion has always come from the people, not the industry. What we wear is a reflection of who we are, and personal style tells stories about our realities, our communities, and the political, cultural, and social forces that influence our lives. Trademarks is R29's ongoing personal style series that puts an influencers at the center to show and explain her style trademark and unique influences behind her aesthetic.
            WORK Utilizing fashion influencer, Courtney Trop, she self-shot 3x looks, combining R29's signature high-low mix to put a new perspective on the heritage Polo.
            ROLE  Creative Direction

            Live Article Here