adidas Parley

JUNE 2018

            OBJECTIVE adidas reimagined their an Ultraboost sneaker with Parley to upcycle with upcycled plastic bottles collected from the ocean (about 11!). We partnered to share another four additional, easy ways you can make a difference to protect the ocean.
            WORK Through a serviceable, infographic format, together, we fight against marine plastic pollution.
            ROLE  Creative Direction, Concept, Art Direction

            Live Article Here