adidas Primeknit

MAY 2019

            CONCEPT   We’ve been told that through hard work, we can achieve our vast dreams, climb the highest ladders, and move without limits. adidas and Refinery29 reinvigorated this notion through a custom video and feature that sparked senses of sound, sight, and story.
            WORK  Partnering to amplify Adidas’ Primeknit launch, we followed Mette Towley at her Los Angeles dance class activation to show the power of performance, and what limitless movement means to her.
            ROLE  Creative Direction + Concept

            Live Article Here