adidas x Finishline
OBJECTIVE Promote adidas’ latest drop, Orchid Tint sneaker, at Finishline retail locations.
CONCEPT Too often, it’s easy to feel defined by only one aspect of our lives — be it our job, a relationship, or our social persona. But as any woman knows, we are much more complex than what could ever be attributed to one single source. We are the sum of all of our imperfect parts.
WORK To celebrate our multifaceted selves, we teamed up with adidas to highlight four inspiring women who are shattering outdated stereotypes. Because just like adidas’ latest drop, Orchid Tint — a line of pastel sneakers as delicate as they are athletic, as soft as they are strong — we thrive in contradictions.
ROLE Creative Direction